This “Weak Link” in Your Lead Funnel is Costing You Tens Of Thousands or Even Hundreds of Thousands of Dollars!
Watch this video message from Catherine IF….
- Your coordinator is NOT converting at least 80% of your consults
- You’re throwing more money at the problem with an insane advertising budget
- You’re tired of wasting your time on consultations going nowhere.
It’s all about conversions.
- Securing conversions should be your primary marketing goal.
- This is a proven way to making more money and doing it as quickly as possible
- You don't need more leads. You need leads that convert to paid procedures!
You don’t have to spend more on ads, marketing, or outreach. All you really have to do is
convert more cosmetic patients. In fact, the difference between a 65%, 75% or 85% conversion
rate is often incredible. It works out to tens of thousands, or even hundreds of thousands of dollars.
Let the results speak for themselves.
Lost Revenues Calculator – Try it!
Enter the Number of Consults and Surgeries you do weekly, as well as your average surgical fees
and see how much your revenues increase when you book 3, 4 or 5 more consultations.
| Current | Lost Revenues | Increase By 3 | Increase By 4 | Increase By 5 | |
|---|---|---|---|---|---|
| # Consults Seen Weekly | |||||
| # Booked Surgeries | |||||
| # Average Surgical Fee (In thousands) | ,000 |
||||
| # Weekly Revenues | |||||
| # Monthly Revenues | |||||
| # Yearly Revenues |
Phew!
Depending on your situation, these figures could be shocking.
(Or maybe you’re doing ok, but would like to do better.)
Either way, you should now realize just how important this step is in your process.
That’s Why Ambitious Surgeons
Are Joining the Converting Academy
This twelve month program is designed to turn your patient care coordinator into a sales
superstar. We’re going to dig in deep and solve this problem so that you can immediately
convert more consults and add more money to your bottom line, as well as increase that
percentage month after month.
But before we go any further, you might be wondering why this is a twelve month program…
After all, isn’t this something you can fix in an afternoon?
Not really and here’s why…
Not really and here’s why…
Converting problems are mostly caused by your coordinator’s
habits. It’s more than likely that your patient care coordinator has
dealt with 100s or even 1000s of patients.
- They’ve reached the point where their actions are automatic.
- Think of when you consult with a patient. You probably have a set procedure, or couple of steps that you follow.
- Your patient care coordinator does exactly the same.
- They’ve developed certain habits and routines.
- The problem is that many of these are bad habits.
- In fact, your patient care coordinator may be completely unaware that what they’re doing is harming their ability to close.
THIS is what’s preventing them from making the sale…and…this is what we’ll change (improve) with
this training.
Because, if you’ve ever tried to break a bad habit, you’ll know one thing…it takes repetition, time and energy.
How Does This Actually Work… What Happens?
The Converting Academy is made up of 24 video training modules where
I go step-by-step through the process to get to YES.
They cover the following topics…
I go step-by-step through the process to get to YES.
They cover the following topics…
- Introduction to The Converting Academy
- Metrics, Evaluations, Coaching Calls
- Characteristics of a Successful Coordinator
- Who You Need To Be – Advanced
- Mindset Around Selling
- Money Mindset
- Patient Decision Making Process
- Why Choose Us and Position the Physician
- New Caller Phone Form
- Shock and Awe Welcome Email
- Selfie Intro Video and Online Resource Center
- Pre-Consult Call
- The Patient Visit, Greet, Exam Room
- Hallway Huddle, Doc Consult, Back to PCC
- Present Quote – Mindset Check-In
- Present Quote
- Converting Questions to Get To a Decision
- Handling Objections
- Prepare for Objections
- Respond to Money Objections
- More Objection Responses
- Negotiating with Patients
- More Negotiating Strategies
- Follow-Up Strategies
Here’s a sneak peak of Catherine’ training strategies:
But that's not all....You get customized training, coaching, accountability and more.....
Resource Center
This includes graphics, hand-outs, templates
and examples to support the training modules
and give you tools to refer to and execute with.
Metrics and Accountability
We work from a Google sheet that is updated
weekly to track results and trends. It’s also a
quick guide reference with scripts-at-a-glance.
Bi-Weekly Coaching Calls
During these calls we review the metrics, as
well as each specific topic to ensure the main
points are understood and implemented.
Before long, you’ll begin to see a steady
increase in their close rate.
Zoom Replays, Phone Recordings, Transcriptions
Using these platform topic playbacks you will be able to improve in areas you need more help with. Repetition is essential to increasing their close rate.
Why Am I the Best Coordinator Trainer?
Before I got into aesthetics in Year 2000, I spent 15 years in sales at Fortune 500 companies. First, I sold airfreight shipping services for Burlington Northern where I learned to sell the invisible and then moved on to selling tangible mail automation equipment for Pitney Bowes, where I learned how to sell value over price since we were the most expensive products on the market.
My success in sales kept me in the top 15% of 3,500 salespeople nationwide. I was also recruited by E-Stamp (digital stamps) to
be the National Sales Manager in Silicon Valley.
There I learned nothing counts unless you sell it
because the VC money eventually runs out 😉
For decades, I have been training patient care
coordinators the fine art of sales without being pushy or salesy, because it’s not necessary, once you have the mindset, structures, and scripts.
So, how much is this?
Special Introductory Offer
Let’s kick off 2024 with a bang!
- Right now, I’m going to make you a special introductory offer.
- Ordinarily, this program costs $5K/month x 12 months (total $60,000)
- But if you sign up through this page, you’ll get it for 50% off or $2,500/month (total $30,000)
- That’s a five-figure savings of $30,000. (That’s less than one mommy makeover)
- This offer is almost too good to refuse!
- Even better, as you convert more patients, you’ll earn more money, and the training starts to pay for itself.
Yes, this is an investment that generates a bunch of zeros to your bottom line
Here's Something Else to Consider....
….The life time value of your patients. Some patients are worth a few thousand dollars…others are worth tens of thousands of dollars. These “high ticket” patients are often the hardest to convince.
Realize that THESE are the patients you’re missing out on….meaning that the money you’re losing could be astronomical.
When you think about it this way, the cost of this program pales in comparison.
Ultimately, if you learn one thing from reading all this, it’s that you DON’T need to spend more money on marketing or advertising.
If you’re bringing in leads, then what you’re doing is working.
The next step is converting more of those leads.
- THIS is the missing puzzle piece that you’re searching for.
- THIS is the game changer that shakes things up in 2024.
Frequently Asked Questions
This program is normally $5K per month but for a limited time, the Special Introductory
Offer is only $2500 per month for 12 months, so you save $30,000 (That’s less than 1
mommy makeover) all while adding more zeros to your bottom line by converting more
consultations.
Your coordinator will get my decades of sales training in 24 videos, along with supporting documents, graphics, templates and scripts to follow to increase conversion rates by 65%, 75% of 85%. Also included are coaching calls with me to review required metrics and continual review of the sales structure that develops consistent habits for consistent results.
You will see a more confident coordinator within weeks and receive the replay and transcripts of our Zoom coaching calls, as well as 24/7 access to the metrics sheets showing your coordinator’s weekly stats.
I developed that in 2019 and while it was good, times have changed. Consumers have changed. Marketing has changed so we need to change with it to stay relevant. All materials have been updated to the latest patient tastes and trends, and the fundamentals have been revamped to ensure even better results than before.
Your coordinator has developed habits thanks to repetition, beliefs and routines that may not be serving them anymore and preventing them from converting. I will break bad habits by replacing them with new more effective habits and mindset and that takes time.
I understand turnover happens, so I will train their replacement with the time you have left.
Message from Catherine…
After consulting with plastic surgeons since YEAR 2000
on practice growth, I have found the quickest and easiest way to grow your cosmetic revenues is by converting more consultations.
An investment in The Converting Academy includes the proven training, structure, scripts, accountability, and coaching to turn your coordinator into a professionally trained revenue-producing rockstar.
Let’s soar in 2024!
What coordinators say about the training.....
